Daniel Hightower Smith

NRG — Houston

Senior Copywriter
August 2022 – Present

I lead brand messaging and content strategy for one of the largest energy companies in the U.S., developing clear, customer-centric communication across digital and print channels.

My work focuses heavily on lifecycle and email marketing for both B2C and B2B audiences, where clarity, trust, and regulatory accuracy directly impact customer retention and engagement.

I regularly translate complex energy products, pricing structures, and regulatory considerations into accessible messaging that helps customers make informed decisions — without sacrificing brand voice or persuasion.

I partner closely with product, design, legal, and marketing stakeholders to ensure messaging consistency across campaigns and customer touchpoints, and I contribute to messaging frameworks that support large-scale education, engagement, and retention initiatives.

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PEAK6 — Chicago

Copywriter, UX Writer
October 2021 – January 2022

At PEAK6, a fintech firm operating across multiple lines of business, I supported both brand and product messaging initiatives.

I authored social, blog, and internal communications on topics including cryptocurrency, economic policy awareness, and internal fundraising efforts, adapting tone and complexity for distinct audiences.

I also wrote UX microcopy for Poker Power, a PEAK6 startup, guiding new users through onboarding and registration flows with clear, confidence-building language designed to reduce friction and increase completion.

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Freelance writer — Dallas

April 2020 – August 2022

I work with clients across real estate, education, and local media to develop clear, engaging messaging that supports brand growth and audience engagement.

Projects include email marketing, blog content, vlog scripting, and web copy for clients such as Candy’s Dirt (DFW real estate media) and Greatfull Growth (education services), with an emphasis on voice, clarity, and consistency across platforms.

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Commercial Ideas — Dallas

Lead Copywriter (Agency)
August 2019 – April 2020

As lead copywriter at this PR and advertising agency, I authored and shaped messaging across digital, print, and earned media campaigns for clients in real estate, professional services, construction, retail, nonprofits, and outdoor recreation.

I collaborated closely with designers, art directors, and account teams to develop cohesive campaign messaging, interviewed subject-matter experts to support accurate and credible storytelling, and advised clients on coordinated cross-platform strategies.

My work included press releases and media outreach strategy, social media campaign development, and video editing for landing pages, podcasts, and corporate communications.

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SKILLS

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SOFTWARE: Adobe Premiere Pro 2020; CMS (Vignette, Sitecore); Adobe Workfront; MS Office

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AMA, AP styles.

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