Daniel Hightower Smith

Copywriter

About

Daniel is a copywriter and editor with experience in agency, corporate, and media settings.

Daniel was lead copywriter for Commercial Ideas, a Dallas ad agency, authoring email marketing campaigns, social media, and website content for clients in industries ranging from real estate to the non-profit world. He wrote email marketing copy - B2C and B2B - and social media ad copy for the San Francisco education tech company Chegg. Before that he was a copywriter for Mary Kay Corporate, and a copy editor at the Omnicom ad agencies Targetbase and Javelin in Dallas.

While living in New York, he delivered numerous freelance writing and editing projects in the pharmaceutical and health care industries, at agencies including Euro RSCG, Sudler & Hennessey, Harrison and Star, and Grey Advertising.

Shortly after college Daniel taught high school English in Hungary and traveled all throughout Eastern Europe. He's also an avid songwriter and still dorks out on baseball and basketball.

Freelance copywriter and editor

2004 - present

Areas of expertise

I. Advertising

Commercial Ideas - Dallas August 2019 to April 2020

Copywriter, video editor

I worked as copywriter at this small agency, authoring digital and print assets, for clients ranging from real estate to non-profit. CI was highly collaborative, a small team.

Javelin, Targetbase - Dallas September 2004 to November 2013
Saatchi & Saatchi, Sudler & Hennessey, others - New York
Freelance copy editor

I freelanced in Dallas and at agencies all over New York, editing, writing, and proofreading digital and print marketing assets, especially on pharmaceutical accounts.

II. Education Tech

Mathnasium - Dallas March 2019 to October 2019

Freelance social media copywriter

Strategized and authored social media campaigns for Mathnasium North Dallas, collaborating with Mathnasium content providers, the North Dallas center’s leadership, and other Mathnasium owners throughout the Metroplex.

Chegg - San Francisco August 2018 to September 2018

Contract copywriter

Authored content for web and mobile interfaces to market the launch of Chegg’s CareerMatch platform.

III. Health Care and Pharmaceuticals

Mary Kay Inc. - Dallas June 2015 to January 2016 & March 2017 to July 2017

Contract copywriter

Product copywriter within this well organized, team-driven structure. Deliverables included seasonal product launch copy, product descriptions, and banner advertising.

Mount Sinai Medical Center - New York July 2008 to November 2009

Freelance web content editor

Worked on the marketing team for the labyrinthine Mount Sinai website, fielding requests for content changes from anyone employed on campus, and working on the massive project of migrating content to a newly designed site.

SKILLS

Adobe Premiere Premiere Pro 2020; InDesign; CMS, specifically Vignette Content Management and Sitecore; Basecamp; MS Office.

AMA, AP styles.

INTERESTS

Guitar and songwriting, languages, travel, baseball, reading.

View My Portfolio

Education

Santa Clara University

BS, psychology

George Washington University

MA, economics

University of Vienna, Austria